Content
I’m a firm believer in content marketing, especially as we move into a world without cookies.
UNFCU
United Nations Federal Credit Union (UNFCU) provides financial services for the global UN community. The majority of UNFCU members live outside the United States. As Content Strategist/Copywriter, my responsibilities included consumer financial education: Making complex banking information simple and easy-to-understand, especially for non-native English speakers. This content included website copy, videos, infographics, and presentations for in-person seminars and webinars.
Video
Infographic
Seminar + Webinar
NE State Tourism
Early in my career, I had a side gig as a contributing editor for a lifestyle magazine, writing long-form essays. When the client or campaign requires longer stories, I am happy to oblige.
For example, each year for three years, I wrote a long-form piece for Nebraska State Tourism. These magazine inserts were part of larger, integrated campaigns I wrote, which included print, direct mail, radio, TV, OOH, and speeches delivered by the state governor and lieutenant governor.
Laminate Works
Laminate Works, a B2B contract manufacturer for the furniture and building industries, hired me to write blog posts and white papers.
White Paper + Website
The client liked this white paper so much, they used it as site content.
Palmolive
Online Video
I wrote an entire digital campaign showcasing Iron Chef Cat Cora and her partnership with Palmolive dish detergent. Online video was integral, including a cooking demo for delish Garlic & Herb Roasted Chicken.
Pre Roll Video Scripts
Mosaic Life Care, a hospital system in the Mayo Clinic Care Network, recognized the storytelling opportunities presented by online video (pre-roll ads, as well as stand alone). I was hired to develop and write several campaigns, including this one. These videos encourage wellness visits for the whole family.
CoverSix
CoverSix provides customizable modular structures for federal, defense, and security customers. I have written several of their blog posts.